Harvard Case Study Analysis Essay Example for Free

Harvard Case strike analytic thinking EssayWhat is an ANALYSIS? analysis Function noun Inflected Form(s) plural analyses - s z Etymology spick-and-span Latin, from Greek, from analyein to dissolve (from ana- + lyein to loosen, dissolve) + -sis -1 separation or breaking up of a whole into its fundamental elements or parting parts 2 a a detailed exam of anything complex (as a novel, an nerve, a race) make in order to understand its nature or to determine its essential features a thorough record b the presentation, usually in writing, of such an analysis Merriam-Webster Unabridged Dictionary Case Studies How they work YOU atomic number 18 THE MANAGER. Read c arefully Perform Analysis Come up with recommendations Analysis Thought Process Questions shift up Details matter What task are we trying to solve? What are the of import problems? assure up the whole story into parts Analyze whats important Do detailed examination Determine essential features 4 The Proces s of Building a Marketing Plan step 1 Situation Analysis Step 2 Step 3 Step 4 SWOT Analysis line of work Identification Solutions Recommendation/ Evaluation Step 1 Situation Analysis Evaluation of an organizations menses situation, opportunities, and problems. Ask Yourself What is going on? Who is the company? What is the companys background? What manufacture are they part of? Step 1 Situation Analysis The Five Cs customer Needs What needs do we seek to satisfy? Company Skills Competition Collaborators What special competence do we possess to meet those needs? Who competes with us in meeting those needs? Who should we enlist to help us and how do we motivate them? Context What cultural, technological and legal factors limit the possible? Applying the Marketing Mix to a Target Market Is there current price competitive? Are they distributing their product? Any current problems with their product?Are they running promotions to increase sales? Are the promotions hurting sales? 8 Step 2 SWOT Analysis Internal Strengths Things that are good now, maintain them, build on them and utilize as leverage Weaknesses Things that are bad now, remedy, change or stop them. Opportunities Things that are good for the future, rank them, capture them, build on them and optimize Threats Things that are bad for the future, put in plans to manage them or counter them External 9 Step 3 Problem/Decision Statement Identification of the main problem, opportunity Ex Does the company have declining sales? Are the promotions hurting sales?Should the company send word employees? Is the company spending too much money on promotions 0r advertising? Step 4 Solutions/Recomendations What are you going to do about the problem? What are the alternative choices into solving the companys problem? Ex If the problem is declining sales due to the current economic situation Run promotions Offer proceeds programs Offer rewards for purchase Strategic Market Planning Process Components of Case Analysis Background Problem Identification Statement of Objective(s) Situation Analysis Description and Evaluation of Alternatives Conclusions/Recommendations 13 End.