Green Tea Organics PEST, SWOT and Porters Analysis

greens teatime leaf Organics PEST, SWOT and Porters AnalysisWhen an institution gets prep ared to step into the foreign grocery place, it has a lot of things to do. The term commercialise departing always be an inevitable term for them whether they are supplying the carrefours national altogether toldy or internation eachy. There are m both differences surrounded by the domestic and international pa crosscurrentage in terms of grocerying.Whenever an face sees itself doing great in the domestic market, it overly aims to capture the international market. But capturing the international market is not an easy thing. It selects a lot of research, proviso and effort. The motorcoachs pack to do understand all the complexities and diversities of international merchandise. After understanding these things, they besides need to build up the skills, aptitudes and knowledge so they enkindle come through their target in the international level.There is a need for p owerful research and development team in the organization to learn active the need of the growths in the market and a identical to learn about how to testify their place in that particular coun audition for attracting and satisfying the new aver of customers. There is a need to perform the PESTLE abstract- semipolitical, economic, companionable, technological, efficacious and environmental analysis. They also need to learn about the strengths, weakness and the opportunities of the organization in that market.As the pulmonary tuberculosis of tea in Malaysia is increasing day by day and there is a growing need for perfect tea, kB afternoon tea Organics bound, a recently formed organization thought of export extreme tea to Malaysia. This newspaper bequeathinging focus on the outdoor(a) environment analysis by thousand teatime Organics Limited. It leave also try to conk out the strengths, weakness and opportunities and at the end, this report will try to design some market st outrankgies for reverse lightning Tea Organics Limited for manage up with the market.Planning is always define as a systematic way for relating things to the future. It is basically an attempt which is taken to manage the effects of external, rumbustious factors on the strengths, weaknesses, objectives and the goals of the firms for attaining a desired end. Again, it is held to be a commitment of re initiations to the market of a country for achieving specific goals. We fucking also say that, planning is basically the job of making things happen in a synchronized way differentwise things might not occur. (Enderwick, 2009)It can also be related to the formulation of goals and methods for accomplishing them. So, it can be termed as both a process and a philosophy. Structurally, there are three ways to be used to define planning- corpo enjoin, strategic and tactical. planetary corporate planning is defined to be a tenacious-term goal incorporating generalized objectives for the organization. The highest level of whatsoever organization conducts this planning. They also deal with the harvest-home, capital and research. internationalist merchandising strategy is the kind of a corporate planning which the highest levels of managers undertake to place their produces in the international market (Cadogan, 2009). For that, they design different market entry strategies along with new marketing mix strategies so the point of intersections can catch the nub of the market and can also attract the right dish of suck inrs. gibe to more researches, a cup of tea contains less caffeine than coffee. This is the suit health intended consumers are some(prenominal) driven to drink tea. The plan of organic green tea is leading these consumers to prefer tea more than coffee as it has been widely resurrectd these days and it has also so many positive health benefits. (Waranantakul, 2014)There is an maturation in the health conscious consumer b eggarly in Malaysia for which color Tea Organics Limited chose it as their market place for organic green tea.International marketing is defined as the application of marketing principles by an organization or association in more than one country. There is a much debate between international marketing and global marketing. Coincidentally they both are held to be the kindred. (Peter and Olson, 2010)Situational analysis is performed to better understand the complexities and proceedss in the market for the newly arrived organization. It consists of 5Cs- keep company, Competitors, Customers, Collaborators and Climate. (Pandurangarao, 2015)3.1 CompanyGreen Tea Organics Limited started its journey in Assam, India. Domestically, it has a toilsome market of a 3.5 crores of organic tea consumer base in the all-over India. It has round 200 farmers in the different areas of Assam and among them, 120 farmers are certified. Seeing this growth, they command to export tea now.3.2 Competitor sGreen Tea Organics as several competitors in Assam, India. But they arrive been able to differentiate themselves among them because of their quality and scathe black market. direct it wants to capture the market of Malaysia with the same attributes.3.3 CustomersThe growing health conscious consumer base of Malaysia is the main customers of Green Tea Organics Limited. Since they prefer tea to coffee and also want to break it in a low expense ramble on, Green Tea Organics has a strong potential to catch the market.3.4 CollaboratorsCollaborators are the agencies or the media who help the organization from the foreign countries in setting up their business in the other country. Green Tea Organics will use the mediate channel for the distribution of their harvest-feasts. They will look for the third party agencies so they can sell their returns in the market for the first few months. The advantage of using an indirect channel is that it doesnt require sales personnel to be pr esent at the market.3.5 ClimateThe climate for a business substance the external environment. Green Tea Organics is currently ready to face all the complexities in the Malaysian market.4.1 Mission StatementRight now, Green Tea Organics Limited wants to export their product organic tea to Malaysia to capture this international market with the quality of their product and also the low price range.fundamentally the roadmap of Green Tea Organics starts with the mission which is held to be enduring. It precise well establishes the pop the question and also declares the standard against which it will always weight their actions and decisions. The missions are-To give a refreshing start to the dayTo motivate wad with optimism and happinessTo compel a valueTo make a difference in the purchase order4.2 harvestingGreen Tea Organics Limited wants to publish their signature product organic green tea in the Malaysian market. There are some really primal health benefits in it. There is the social movement of polyphenoloxidase in it. According to doctors and researchers, there is an abundant supply of antioxidants which is utter to get the prevention and curing power of more than 14 diseases, such as skin diseases, cancer, cavities, food poisoning, virus and excessive fat etc.4.3 ass MarketThe target market for the organic green tea product of Green Tea Organics is those above of 5 years of age and who are also health conscious. This product can be consumed by any one above 5 years of the age. It will be precise helpful for the fat people as it reduces fat and also for those who fall in diabetic problem as it doesnt contain profit. So the age range of the customers basically will be from 20 to 75.4.4 Financial AnalysisPrimarily, it will be priced at 5.29 ringgit for 1.5 liter and 2.55 ringgit for 500 mile liter. In this price range, it is assumed that it will be able to increase the overall sales of the company by 40% which will also contribute to the wage maximization of the company. It is also assumed that it will produce a gelt of 17% in the beginning of the year and it is assumed that it will increase to 25% to 30% by the end of the year.Researchers basically use PESTLE- political, economic, social, technological, legal and environmental analysis cloth to understand the external environment (Waranantakul, 2014). It is said that it helps to understand the macro level factors of the business. This report will use this framework to analyze the external factors that might affect the business of Green Tea Organics in Malaysia.5.1 Political surroundThere are many political elements which extradite the potential to affect the organic tea product of Green Tea Organics. One of the reasons will be the duty and tax rate in Malaysia. It has the ability to affect the customer spending and also the try expenses in Malaysia. Recently the Malaysia government has brought down the interest level to supercharge up the economy. There is another variable which is the interest rates. It would have a positive impact as it will help to bring much investment. Green Tea Organics will be able to bring in investment through loans. Apart from this, currently Malaysia has a very placid political atmosphere which shows the sign of no war and no dark situation.5.2 Economic EnvironmentThe business of Green Tea Organics will be profoundly affected by the current economic environment of Malaysia. The eventually year was a difficult year for Malaysia but they were able to miserly it on a good note. In the last quarter the gross domestic product had recorded the strongest performance. It expanded in a better than expected rate of 4.5 %. Acceleration in the fixed investment and resilient private consumption underpinned the robust will. Researchers are saying that ringgit has become weaker and there has been an increase in the oil price which has contributed significantly towards the development. However, they are also saying that the pay contribution by the external sector got stable as the imports had gained steam. Thats why Green Tea Organics can hope for a better result when establishing their business in Malaysia looking at all these factors.5.3 Social EnvironmentMany social and cultural changes are being seen in Malaysia which can have impact on the consumption of organic green tea. Since there is an increase in the sense of health consciousness among people, they want to consume those foods which have positive health effect on them.One of the very popular domestic tea manufacturers of Malaysia earned a value partake in of 34% with a sale of MYR90 million with the introduction of their new product called Green Tea Latte with instant tea back in August 2016. The company also invented a recipe to make change integrity by using that green tea latte. They promoted this recipe using Facebook and other social media which earned a lot of attention and popularity. So, they created a social trend of having differe nt foods with the use of green tea. Green Tea Organics Limited has to keep it in mind.5.4 Technological EnvironmentAs there has been an earnest technological growth in Malaysia, it will help Green Tea Organics Limited to create an online business for their organic green tea product. It is told to be one of the most accepted models of the customers in Malaysia. Consumers prefer the online social networking sites like Facebook, twitter and YouTube to be the most interactive platforms for their converse with the manufacturers and others. Academicians and market researchers reveal this to be as one of the main ingredients for a successful marketing strategy which allows the customers for finding the opera hat facilities and also for developing effective communication that involve using different apps on their smartphones.5.5 Legal EnvironmentIt is important that Green Tea Organics Limited prolong all the legal procedures trance starting their business in Malaysia and exporting th e products in here. They will have to maintain the standards that are enforced by the jurisdiction. They will have to maintain the regulations of processing the tea, the packaging, sourcing and manufacturing and distributing it to the market.5.6 Environmental AnalysisThe climate of Malaysia is warm throughout the year. The temperature of Malaysia ranges from 20 degree Celsius to 30 degree Celsius on an average. It has been observed that basically a tropical bear is observed by Malaysia. It is also believed that it is never too hot. Thats why it can work as a positive thing for Green Tea Organics as their organic green tea product will have the need all the year round. If it was too hot, people would have rather gone for cold drinks. So the tropical weather of Malaysia will give a read/write head start to the business of organic green tea.Green Tea Organics Limited is release to establish a premium positioning for the first time. For their product, the tea leaves are brought from drying. Just after plucking, the fresh tea leaves are steamed. It is said that a dietary source of biologically active compounds is provided by tea. They are assuming to prevent a wide variety of diseases. There is much evidence which say that a moderate level of the consumption of tea will value against diverse forms of diseases. Still, to establish a business, Green Tea Organics will have to analyze their strengths, weaknesses, opportunities and threats. (Krstic and Becic, 2011)6.1 StrengthsGreen Tea Organics has a strong home run image in Assam, India.They produce good quality products with fresh ingredients.Their products have an affordable price range. They are considered cheaper among all the other competing brands.Their products taste deliciousIt doesnt contain sugarIt will work as a savior of thirstyIn the drinkers, it will have a calming and soothing effect.It bears international standard.6.2 flunkIt is primarily having a poor advertising strategy.It is a brand-new prod uct in Malaysia.The rate of awareness among the consumers is still pretty low.It has some very strong competitors in the Malaysian Market.It is still having a less promotion.6.3 OpportunitiesGreen Tea Organics Limited can introduce more unique look and fragrance in their product. As it doesnt contain any sugar, it will be much valued by the diabetic patients.Other products by the competitors have been introduced a long time ago. The life cycle of their products have been glide path to decline stage. So Green Tea Organics has the opportunity to capture the market.They have the opportunity to increase the promotion and awareness of the product through ripe advertising and promotional strategies.6.4 ThreatsBrands like Lipton have established their products a long time ago for which they also have a strong brand image. Their old label is well known to the people of Malaysia. They will border on to their well-known product.As it doesnt contain any sugar. So the consumers may incur b ored at a time with the single taste. So if they dont introduce new flavor, they will not be able to retain the market. scheme is basically defined as the art of coordinating and managing the processes of the organizations, such as human resources, money and material for achieving the profit, company growth and customer enjoyment by following the policy and objectives of the company. So the marketing strategy of an organization is also defined as an implementation process through which the manager will be able to achieve the objectives of the company easily. (Krstic and Becic, 2011)For a marketer, it is hardly possible to satisfy everyone. For every individual, the taste and preference would vary. Everyone wouldnt like the same product or service. Thats why, there is the need to segment the market demographically, psychographic or behaviorally. There is a need to bring difference among the buyers. (Waranantakul, 2014)The market for the organic tea product of Green Tea Organics has been segmented. Since it has aimed to do an online distribution, it then eliminates the geographical barrier. Anyone will be able to order the product through the website of Green Tea Organics. Apart from the online consumer base, there will be a consumer base in Malaysia.For any efficient marketer, he will target the market after segmenting the market. For Green Tea Organics, the consumer base consist the age range from 20 to 70. They include the health conscious consumers. The introduction of new beverages has not really been able to affect the consumption of tea of these people. Their main antecedence is their health. For them, maintaining their health by having green tea is a priority. Again Malaysia has a tropical weather which inspires having tea at home rather than going out. (Enderwick, 2009)Green Tea Organics has aimed to position itself by following the premium positioning. So anyone will have an interest to it.7.1 Marketing MixTo ensure a proper marketing strategy, the re is a need to device marketing strategies and also integrate the marketing programs properly. So, marketing mix is followed which contains 4P- Product, price, promotion and place.7.1.1 ProductGreen Tea Organics Limited will be introducing the very best organic tea product in the market which contains no fertilizer or chemical when growing them. The company will be exporting the tea directly to Malaysia just after deriving it from the garden to protect its originality. Green Tea Organics will be using their own brand name to sell the product. They will be selling it in bottles and tea bags for the convenience of the consumers.7.1.2 PriceThe price range of the organic tea products will be an affordable one. A 35% of the margin will be kept aside for the retailers who buy in a bulk. After the product is delivered, the company will give them a month of bonus period. They will also give a month of credit period to those who will buy in larger quantities.7.1.3 PromotionGreen Tea Organi cs will be using the line advertisements. They will advertise and promote it by using their public relation.7.1.4 PlaceGreen Tea Organics will rent a place at first where the products will be stored for distribution. confused kinds of distribution channels will be used to reach the customers. The product will have its availability at various super markets. It can also be found in the shops in the neighborhood.Apart from all these, Green Tea Organics will have its own website for carrying out their online transaction.frankincense Green Tea Organics Limited will be following the marketing mix strategy of 4P to market their product.For any organization, it is difficult to capture the plaza of the international market at first. It requires a great deal of research, analysis and effective decision making process to give a head start to the business. For any business in the international market, there will be strong competitors. To differentiate the business from them, there is a need t o develop the kind of a marketing strategy that will promote the product and the organization to the consumers literally in a different way. 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