Btec Business Unit 1 D1 Essay

I am going to prise the influence that stakeholders exert on Sainsburys. I will be evaluating the pastime stakeholders customers, employees, sh areholders, suppliers, the government and owners.The first stakeholder I am going to evaluate is customers which are external stakeholders. Customers contribute to profit levels and turnover through acquireing products and services. the great unwashed are stakeholders in a company for financial reasons, customers do not exigency to have to spend an excessive amount of m championy to barter for a product, so if the product is cheaper in one store, much(prenominal) as Sainsburys, than in an other(a) store then customers will buy the cheaper one which then attracts more customers.An organization survives through customer loyalty i.e. having first-string customers. Sainsburys ensures that they get regular customers by giving them loyalty cards, promotions such as buy one get one free, discounts and other special offers. Sainsburys are gett ing regular customers which bring in more profit which then can be used to admirer expand the business even more.Customers demand cheaper products so local and national stores such as Sainsburys will try to have the cheapest products for customers to buy which then encourages competition between the stores, whichever store has the cheapest price for a grumpy product then they would be attracting all the customers. The second stakeholder I am going to evaluate is employees which are internal stakeholders. An employee is any person chartered by an employer to do a specific job. Employees are important as any other stakeholder because they have first contact with customers so if the customers want to ask a question intimately the organization or about a product then the employees can help with that and that employees could also cheer products to customers which will bring in more customers.