Reflective Statement Essay

For this module, we atomic number 18 infallible to do an assignment with regards of SME company. The purpose of typography the report is to analyze the key inborn issues the management is likely to face when strategizing their merchandising formula. Besides, we are too required to succeed a practical recommendation for the company. For this project, the break was divided into 3 conferences and each group consists of 3 members. My group members are mislay Tai Geok Yeong and Miss Sharanya.Discussions among group members were held 4 times, on the 29th October, second November, fourth November and 6th November, respectively. Besides of our normal eeting in college, the discussions also were held through the MSN chat and email. each of our group members was allocated with occupation and although conflicts arise during the discussion, we gloss over managed to solve the problem. In my opinion, conflict in a group is non needfully bad and we use several of techniques in set to resolve conflicts like flexile and exercises work delegation.Throughout completing the task CareKoolTint Sdn Bhd, I stool gained lots of sunrise(prenominal) selective information about SME and the company. In aver to get more facts about the company, we held an hearing with one of their sales representatives on 2nd November 2009. From the 1 hour interview, we managed to gather the information essential for this project, which for example are, their current selling strategies and the companys internal issues. maven authorized lesson I learnt from the interview is that, til now though small firms is not aright structured, it does not mean that SMEs do not engage in marketing. It is only that, they are doing marketing according to their own call and not according to a theoretic framework. Other than interviewing the sales representatives, my group and I also did a research found from their websites and also by reading books. It is important so that e will have a broader v iew on the melodic phrase environment and help us to frame the task more accurately.In order to complete the task, I read trade and Entrepreneurship in SMEs, Principles of Marketing by Philip Kotler and basic principle of Management to have a reform understanding about SME and its management as well as several websites cerebrate to the topic which for example SME Info Portal. This tout ensemble process, I believe has improved twain my knowledge and skills. I learnt how to work with others as a team, it taught me how to compromise as I need to be open in accepting other people ideas or opinion and also in use conflicts.In addition to that, basically, I am more knowledgeable on this topic. From the research, I discovered various type of SME in Malaysia which can classified under 3 category that are Primary Agriculture, Manufacturing (including Agro-Based) MRS, operate Sector (including CT) . Furthermore, I am also more aware on characteristics needed to be an entrepreneur, and one essential characteristic they must have is to be a risk taker. This is important as SME stemma environment is very uncertain and whenever they steel a wrong decision, it may touch on their business as a whole.