Industry Forecasting

Running Head: Industry Forecasting MICHAEL HEDRICK BUS620 MANAGERIAL selling WEEK# 2 DR. bloody shame WRIGHT APRIL 9TH, 2012 intentness c all(prenominal) 1 Emerging crusades in the college textbook manufacturing atomic issue 18 forcing companies to head in the direction of digitalization or go under. Textbook publishers as well as the companies, universities, and colleges that part the textbooks to the students argon facing the challenge of changing from the old-school hardcopy platform to the supple world of e-textbooks. The hardcopy form is wasting a lot of energy, control thousands of valuable trees every year, and costing students a ton of money. Students atomic amount 18 deficiency greener ways of purchasing materials for their classes. They want to go greener. In my bookstore ther e is an Organic Chemistry textbook magical spell of ground that is prices at $320.00. As textbook prices continue to skyrocket, students are seeking greener alternatives and by the end of the year one break through of every four textbooks will be gettable digitally.

TRENDS angiotensin converting enzyme trend that has emerged in the last couple of years is the accessibility of the e-textbook or digital textbook. Currently 25 percent of all textbooks are available digitally. In 5 years that number is intercommunicate to be as high as 60 percent, depending on what source you believe. Publishers l ike McGraw-Hill, Pearson Education, and Lipp! incott Williams & Wilkins are the study players in moving to enhanced textbooks. At my bookstore, the first semester that e-textbooks were available we change five and four of them were returned. They were returned because nobody could figure protrude how to download them correctly. It turned out that the code on the response was frame out to be incorrect in every case. erstwhile my company figured out that problem, the following semester just about 10 percent of our total textbook sales were e-textbooks. INDUSTRY FORECASTING...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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