Briefing Memo

Your nameTA NAME , Sectionor BOOK TITLE Welch : An American IconAUTHOR (S )Lowe , JanetPUBLICATION NAME , yr Chapter 6 : The Globalization of General electric automobile 2001Briefing memoranda on Globalization1 . The discussed chapter of the book is not confined to one circumstantial line of business of business , but rather seeks to take General electric impact by globalization trends and GE worry s solvent . In this way , the article provides interdisciplinary knowledge , which ties policy-making economy of globalization , strategic wariness , corporate finish and marketing2 . The occasion makes the argument that General Electric activities were positively moved(p) by globalization , as this familiarity had totally obligatory resources for extensive export and investiture activities abroad . Its enormous weighing machine of production , renowned and recognizable defect , and support of American government and multinational financial institutions were the sanctioned prerequisites for GE s palmy export and investment activities abroad . These changes resulted in significant reorganisation of company s structure (initiated by Welch3 .

writer gives examples of new GE policies , directed at financial investment abroad , essential reorganization of management practices corporate socialization and leadership . The mobilise of GE headquarters in europium and other continents and encyclopedism of new productive capacities abr oad (Central and east Europe ) are discuss! ed . Important differentiate provided by the author refers to extensive do of international boil force and management specialists4 . The author s evidence corresponds with existing trends and facts Globalization process in spite of appearance GE is demonstrable : GE management globalized `the intellect of the company , that is qualified labor force , which...If you want to get a full essay, differentiate it on our website: OrderCustomPaper.com

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