Barbie's Marketing Analysis

Mattel/Barbie merchandise Analysis Paper History of Mattel / Barbie Barbie was launched in 1959 and became an instant(a) hit. Today, sales of the hoots and merchandise total to a greater extent than $1.5 one million million U.S. annually, making Barbie the around successful branded monkey in history. more(prenominal) than a billion dames attain been sell since 1959, with 2.5 dolls sold all second. Different versions of the doll project been introduced to reflect the worlds respective(a) population. For example, Mattel has produced Afro-American Barbie dolls since 1968, the time of the obliging rights movement, and has introduced Hispanic and Asian dolls as well. Themed dolls were introduced that changed with the clock -- from stewardess, fashion model, nurse, and astronaut. Trends in that location excite also been some approaches by other companies to promote Barbie look-alikes that atomic number 18 copy to promote rock-loving body image. Ruby is a doll with a more realistic body coat that is convey in ads and posters. She was created in order to promote unequivocal body image and has been featured in numerous ads and posters. on that point argon also Emme dolls which be also geared towards promoting disquiet and healthy images of bodies. The Emme doll was modeled after a real-life plus-size model.

When asked intimately the new dolls, Mattel only commented that [their] jural department is looking into it from a trademark perspective and showed no fear of the new rivalry (Jervis). Despite moves by other companies to promote a more realistic-shaped adult doll for children, Mattel is not concerned. Barbies name, brand, and lifestyle have become so engrained in American publics minds and have caused unfastened distinctions in opinions over the doll. She has crowing to include more than adept a doll. There are Hallmark birthday cards, Christmas ornaments, Barbie period of play line, clubs, and magazines. Barbie was even made into a... If you extremity to get a spacious essay, order it on our website: Ordercustompaper.com

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